The Roles and Responsibilities of the Digital Marketing includes

1. Develop and execute digital marketing strategies for the e-commerce website to drive traffic, increase brand awareness, and improve customer engagement.
2. Optimize website content and structure for search engine ranking through SEO techniques.
3. Create and manage social media marketing campaigns on various platforms to increase brand visibility and customer engagement.
4. Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other channels, to drive sales and conversions.
5. Use analytics tools to measure and analyze the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement.
6. Stay up-to-date with the latest trends, technologies, and best practices in digital marketing and e-commerce.
7. Collaborate with other departments, including design, content, and customer service teams, to ensure consistent brand messaging across all channels.
8. Work closely with the sales team to optimize the customer journey and increase conversion rates.
9. Monitor and analyze competitor activities and market trends to identify new opportunities for growth and improvement.
10. Manage the budget for digital marketing campaigns and optimize spend for maximum ROI.
11. Immerse yourself in our products and brand ideology to create marketing campaigns that authentically represent our values and resonate with our audience.

Requirements:

• Proven experience as a Digital Marketer in E-Commerce Platform. 
• In-depth knowledge of various digital marketing channels, platforms, and tools.
• Knowledge of the latest marketing trends and techniques
• Excellent ability to communicate effectively, both in written and verbal communication.

Minimum Experience : 4 Years